The grid structure of Lens is designed to make text blocks consistently offset each other (of course with a few exceptions).  I was inspired by the stacked offset structure of online photo sharing sites, like Pinterest, for example.  This grid structure ended up creating dynamic negative space on the page, and it also created perfect spaces by nature for the actual pictures to be nested.
Behind Lens is a complex grid structure and hierarchal typography system.  Constructing this system began with creating three dimensional grids out of glue and straw and taping paper typography around it in different arrangements.  Experimenting with physical space allowed me to become more creative when sketching grid structures, then eventually creating them in InDesign.  You can see a sample of that process work below.
Back to Top